Jennifer McKinley

Jennifer McKinley

New Zealand and the USA
Bootstrapped founder of 18 years. Jennifer built COR Silver on its own cash flow — through a business dissolution, a pandemic, and everything in between. Now she teaches other product founders to do the same, helping with financial management.
03
Sep
Your Accountant Isn't Wrong. They're Just Answering the Wrong Question.

Your Accountant Isn't Wrong. They're Just Answering the Wrong Question.

Your accountant isn't wrong — they're answering a different question. Here's the gap between profitable on paper and profitable in the bank.
5 min read
19
Aug
Why Bootstrapped Owners Can't Just Take a Week Off

Why Bootstrapped Owners Can't Just Take a Week Off

I help business owners architect four-week vacations. I've never managed one myself. The reason why is more structural than a lack of discipline.
5 min read
11
Aug
Profitable on paper. Short on payroll.

Profitable on paper. Short on payroll.

The mismatch between your accounts and your bank balance. A client rang in a panic about payroll — profitable, solid margins, healthy P&L, and no wages.
6 min read
04
Aug
The only line in your costing you’ve ever been flexible about

The only line in your costing you’ve ever been flexible about

Everything else in your costing is non-negotiable. Funny, that. A client nearly took a national retail deal that paid her nothing — until we ran the numbers.
3 min read
27
Jul
The Holiday Stock Trap: Why Q4 Orders Break Q1 Cash

The Holiday Stock Trap: Why Q4 Orders Break Q1 Cash

Why founders don't fail in Q4 — they fail in Q1. The cash conversion cycle math behind holiday purchase orders, and what to check before you write this year's PO.
6 min read
15
Jul
Three Levers to Pay Yourself More From Your Product Business

Three Levers to Pay Yourself More From Your Product Business

Three places your margin quietly leaks — pricing, cost of goods, and Opex. A mid-year audit for physical product founders who want to pay themselves properly.
5 min read
08
Jul
Margins and Meltdowns Jennifer McKinley standing at the top of Harney Peak Outlook in the Black Hills, South Dakota

Three Things a Mountain Reminded Me (That I Already Knew)

Three reminders from a hike up Harney Peak — the highest point east of the Rockies. None of them were new ideas. That was rather the point.
5 min read
01
Jul
A stopwatch beside product development sketches — illustrating how Parkinson's Law expands product budgets and timelines

The Hidden Margin Killer in New Product Development

Work expands to fill the time available. So do product development budgets. Here’s how to stop Parkinson’s Law before it destroys your margins.
6 min read
23
Jun
The Playbook: What to Actually Do With Your Cash Right Now

The Playbook: What to Actually Do With Your Cash Right Now

Your balance tells you what you have today. It won't tell you what to do next. Here's the playbook that does — five steps, no theory.
3 min read
16
Jun
Why Cash Flow Discipline Is Actually Survival Training

Why Cash Flow Discipline Is Actually Survival Training

Everyone was making money off the brand I built — staff, suppliers, retailers — except me. Here's the cash flow system that changed it, and held through a crisis.
4 min read