Jennifer McKinley

Jennifer McKinley

New Zealand and the USA
Bootstrapped founder of 18 years. Jennifer built COR Silver on its own cash flow — through a business dissolution, a pandemic, and everything in between. Now she teaches other product founders to do the same, helping with financial management.
02
Jul
The COGS Are Too Damn High

The COGS Are Too Damn High

COGS isn't just ingredients and packaging. It's freight, duties, tariffs, shrinkage and the three extra cents your supplier added without warning. Here's how to build margin that actually holds.
3 min read